One unfortunate fact of many e-commerce business owners is the fact that they are not well tuned into the psychology of their customers, and even fewer are conducting substantial split testing for their shopping cart in order to improve their conversion rate. The fact of the matter is that there are many things that go …
A recent study performed by Get Elastic of the checkout systems of the top 200 ecommerce websites displayed some interesting trends in shopping cart design. There are many different ways in which you can increase your return on investment through minor changes to your shopping cart. Knowing what is working for the top ecommerce websites …